Web Survey Bibliography
Title The impact of gamifying to increase spontaneous awareness
Author Cape, P.
Source Quirk's Marketing Research Review, November 2015, pp. 30-32
Year 2015
Access date 02.09.2016
Abstract A research-on-research test showed that questionnaire wording can be fertile ground for adding gamification to surveys.
Access/Direct link Quirk's Marketnig Research Review Homepage (Abstract) / (Full text)
Year of publication2015
Bibliographic typeJournal article